In their words

I’d been stuck for three years on my brand philosophy — what I actually stand for, why I’m doing what I’m doing, my mission and purpose. It started as “I guess I’m a little burnt out, I’ll give myself a break,” and snowballed into something that got bigger and bigger and more unmanageable. It gave me a reason to doubt myself.

I’d been looking for support but couldn’t find it. A lot of people were like “you should do it my way” — I couldn’t find someone who could see it from my perspective.

Working with Alex felt different. The way he takes notes, takes in everything I’m saying, tries to understand things from my perspective — it was really reassuring. I had a lot of trust I wasn’t abandoning myself in any of it. He wasn’t trying to convince me of his way.

What stands out is how quickly we got past it. I didn’t realise how close I was to it. I didn’t think it’d be that simple.

I feel like I found a right-hand guy — I feel force-amplified. His way of listening (attuned, and detail-oriented) meant I could focus on what I was good at and trust the rest would be well-handled.

I feel myself relaxing thinking about the effect Alex had on the company as I write this.

You blew my mind a few times with our early collaborations… The deliberateness with which you approach life, thinking, learning — it’s special.